Our Approach
We go on the ground to deeply understand our users.
We are data driven.
We think first principles.
We are a tech and AI first company
We push the boundaries through operational excellence
We collaborate to make the best ideas win.
We measure outcomes, not outputs.
We embody our core values.
We have fun.
Our Founders
Karthik & Ashish are classmates from Stanford MBA Class of 2011. Ashish is a graduate of IIT-D, and worked as a consultant in BCG. Ashish is also a professional farmer. Karthik served in the Indian Army in hard combat. Karthik is a marketplaces product vetaran who led technology products in ebay US and Flipkart.
From the Founders’ hearts
We believe that the most scalable way to solve the problems of food and grocery ecosystem in India is to begin by first solving the problems in the demand side at scale. With 96% of $450B food and grocery market flowing through over 10 Million Kirana Stores – your neighbourhood mom & pop grocery retailer, Kirana Stores are the economic engine of our country. In 2015, when the world was still busy replicating b2c online models that worked else, we saw a huge opportunity in serving Kirana stores. We took a bold bet on building a wholesale marketplace to connect kirana stores to their supplier ecosystem of staples producers, traders, and FMCG brands.
At Jumbotail, we don’t hesitate to do the difficult things. While we are a tech and AI first company, our strategic defensible moat is our operational excellence and sound business fundamentals that are made possible by the cutting edge technologies we build. We move thousands of tons and millions of physical units of food and grocery products using our tech driven in-house supply chain and logistics that we built from scratch specifically for wholesale food and grocery ecommerce in India. We go on the ground. We deeply understand our users. We are method actors. We combine our qualitative insights with quantitative data we generate to improve customer experience, and increase value for our customers.
We aspire to fundamentally transform the food & grocery ecosystem in India, and while doing so, build a very large, impactful, and profitable business that will make our country proud. We are working hard, learning, growing, constantly raising above our circumstances, hungry to change the status quo of a sector that impacts 1.3b people of our country. We will fight to the finish. We will win big, or be a martyr. Do or Die.
Jai Jawaan, Jai Kisaan, Jai Dukaan
Life At Jumbotail
Come, my friends,
’Tis not too late to seek a newer world.
Push off, and sitting well in order smite
The sounding furrows; for my purpose holds
To sail beyond the sunset, and the baths
Of all the western stars, until I die.
It may be that the gulfs will wash us down;
It may be we shall touch the Happy Isles,
And see the great Achilles, whom we knew.
Though much is taken, much abides; and though
We are not now that strength which in old days
Moved earth and heaven, that which we are, we are,
One equal temper of heroic hearts,
Made weak by time and fate, but strong in will
To strive, to seek, to find, and not to yield.
–Ulysses by Lord Alfred Tennyson
Join us in our mission
If you believe your values are aligned to ours, and if you have the hunger to work with a world class team to solve challenging problems and impact real lives, we would love to hear from you.